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The Importance of Scent for Your Business
Wednesday, February 1, 2023
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The Importance of Scent for Your Business

Out of all five senses, our sense of smell is the strongest. It is also closely linked to memory and emotion. That's why it's important to have a warm, welcoming environment that smells good! No matter what the business, having a pleasant fragrance can help achieve positive perceptions. Plus, a nice-smelling business makes you more memorable to customers.  

Foul Odors 

Have you ever walked into a business and smelled something that took you back to a distant memory? Perhaps the scent of your favorite dessert as a kid or grandma's house. Or, vice versa. If you've ever walked into a business that had foul odors, you most likely had a bad experience despite how well the product/service was.  

Foul odors in your business are inevitable. Food, garbage, bathrooms, wherever the source is, the odors can be controlled. Even industries that deal with medical condition odors or pet odors. Handheld odor eliminators are a great option for eliminating odors as they occur. Whereas, automatic odor eliminators ensure the room is consistently odor-free.  

Picking the Perfect Fragrance  

Whichever scent you choose all depends on what ambiance you want to set. Different ingredients evoke different moods and memories. 

Relaxing Scents  

If you want to set a relaxing and calming mood for your business, there are specific aromas to incorporate. The most well-known fragrance for relaxation is lavender. Fragrance blends that contain lavender help soothe anxieties and increase relaxation. Another great fragrance to incorporate is jasmine. While it is not as strong as lavender, jasmine still provides relaxing qualities.  

Use relaxing scents when you want your customers to feel at ease! This could be in hotel rooms, nursing homes, funeral homes, and more. 

Fresh Scents 

When most people smell a fresh scent, they assume the area/room is clean. A fresh scent can also provide a refreshing feeling. To evoke a clean feeling, try a citrusy fragrance. Orange and lemon are the most common citrus scents. Orange is also a great scent for concentration and creativity.  

Fresh scents are great to use in lobbies/waiting rooms, breakrooms and kitchen areas, and even bathrooms.  

Energizing Scents 

Energizing scents can help with increasing productivity levels and moods. Rosemary, cinnamon, and peppermint are great options to aid concentration, focus, and alertness.  

Great places to use these scents would be in gyms, offices, and anywhere else you want to give your customers and employees a boost!  

Seasonal Scents 

As the seasons start to change, so do people's fragrance preferences. When the leaves change and the weather gets colder, the desire for warmer and cozier scents increases. During the fall, scents like apples, nutmeg, cinnamon, and other spices become popular. Creating a festive and nostalgic atmosphere during the holidays is a must! Scents like evergreen, cranberries, spices, and even orange create the perfect holiday ambiance.  

Fragrance Fatigue 

What is fragrance fatigue? Have you ever plugged in an air freshener, and after a few weeks, you can’t smell it anymore? Or after wearing the same perfume every day for weeks, you don’t even notice it? Well, that’s fragrance fatigue! It’s our body’s natural desensitization to the same, continuous scents. Our bodies do this to prevent our nervous systems from overloading.  

How Do I Prevent This? 

Fragrance fatigue is inevitable. A way to get around this is by alternating between a few of your favorite scents. For a month or two, use a scent you enjoy, then switch to a different one. You will notice your favorite fragrances again and will definitely be able to tell when you switch.  

 

At Neutron, we have many different odor-elimination options and fragrances. We offer industrial-strength handheld products, automatic sprays, and specialty products so every area of your business is odor-free! No matter what your fragrance preferences are, the emotion you want to evoke, or the season, Neutron's got it! See all of our odor control products and more on our website. 

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